A full guide: how to collect a 10,000 email list (almost for free):

The idea is:

Online event with influencers & creators in your niche based on a win-win collaboration. Online event with:

• Opportunity to ask live questions.

• Unique content from the best speakers.

• Experiences, stories, inspirations, and practical guidelines.

The value for speakers gonna be:

• Recording of the event for their email list.

• Pictures & branding links during the event.

• The main reason is the guest email in the event email list after the event (free advertising for them).

You can think about more ideas...

The primary goal is to bring free publicity & new subscribers to the speakers. In exchange, speakers will send a guest email about your online event inside their list.

So how practically you can do it?

#1. Think about an online event idea.

That can benefit many people in your niche. Let's say, for example, a Web3 developers event. With a format: 2-3 live sessions per week with the best experts in the industry.

#2. Research the market and the best speakers.

• Gather information about their email list, Twitter, YouTube, or any other place where they have an active audience.

• Put everything in Google Sheets.

#3. Create a landing page.

• Make it easier to subscribe.

• Explain the whole idea and add pictures of the speakers.

In the beginning, just put anonymous images until you collect all the speakers.

#4 Create a privacy policy and terms of use.

It's important to mention that you will send emails after the event with your content and guest emails for the speakers.

I'm not a GDPR expert. Check privacy laws in the countries from where your subscribers are.

Tip: A professional website/landing page with great copywriting can influence a speaker's decision to work with you. Especially if they notice images of other familiar speakers in the industry.

#5 Prepare a conversation script with speakers.

Add inside:

• Who you are.

• What's the event about.

• What's the value for speakers.

• What's the value for participants.

Let's summarize:

• You have a great idea for a Web3 online event.

• Google sheet with speaker candidates.

• Landing page with a subscription form.

• Short 2-3 minutes speech script.

#6 Now, it's time to do some hustling work to gather your speakers.

When I did it, this part was different. I just called them... Cold call for 2-3 minutes to invite them to be speakers at my event. Today, It's different. People don't do calls anymore.

First, make them answer you on Twitter, Telegram, or WhatsApp. Don't try to close them in chat. You will decrease your conversion rate. Instead, do a short Zoom call.

Don't burn your market niche. You should have a good name in your industry. Be friendly and accept no, like a temporary no. They can say YES to your next online event.

Talk business and less "water". Most speakers want 3 things:

• Bring value to their list.

• To grow their email list.

• To make more money.

Stick to the script and don't waste their time. If you already have speakers who participate - mention that.

During a Zoom call with a speaker:

• Talk about the value FOR THEM.

• Share your participants amount expectations.

• Explain how you gonna send a guest email about them after the event.

• Show how many speakers have joined already & potential audience reach.

Important: Only allow them to participate if they can send at least one guest email inside their email community. Your goal is to build an asset for yourself. You can't build it without that.

Tip: Give extra publicity to speakers who are willing to bring you more participants. For example, if they bring more than 500 participants - send another guest email about them.

Don't try to close only speakers with a small audience. It's the same work for you if a speaker has a 10K email list or 2K. The time investment on a Zoom call is the same.

#7 Make a realistic estimated plan for how many people are going to subscribe to your event.

For that, you need:

• Speaker's email list size.

• Open rate & click rate.

This will help you to estimate your future asset size.

If the whole idea from the beginning is interesting. And you provide value to participants, keeping your promises to the speakers. You will build much more than just an asset.

Like a host of the event, you will build your NAME. You are the one who gathered all these amazing people together and created new value in the market. You allowed thousands of people to listen for free to the best speakers in the industry.

After the event, you will have a new audience who:

• Knows you

• Likes you

• Trusts you

Now you can work with them for years. Provide value and share about your projects.

P.S. Why did I mention money investment at the beginning?

You will need to invest in email marketing software, a website, online event software, and design. It isn't supposed to be significant, but it's still an investment.

The most significant investment is your TIME.

Take care,

Alex