What I learned from being blocked on Facebook.

Hey,

Being a solopreneur isn't easy by default. No one tells you how to run your business or shows you the right way to do it. There's endless information, strategies, and case studies available online, but none of them can read your mind or understand your specific situation.

It's easy to follow step-by-step guides, but can imitating someone else truly build you a successful business? I don't think so.

You can pay for a mentor to solve a specific problem, or hire a coach to help with inner struggles that prevent you from taking action. However, no one can predict every obstacle that might suddenly appear, like mushrooms in a forest.

It's just the way it is.

One day, Facebook blocked one of my ad accounts with dozens of active campaigns and an ad spend of around $150,000, causing my income to plummet nearly to zero.

it wasn't just the ad account. Facebook blocked me personally from advertising on their platform.

This happened at a time when I had more than 10 monthly clients depending on my advertising skills. Can you imagine what I felt that day?

This event made me realize that my business strategy wasn't efficient enough. It's unhealthy to invest so much in something that can disappear so easily, without any power from my side to protect it.

I didn't do anything against their policy. It was a mistake in their algorithm. After a letter from a lawyer, my account was reactivated, but it took a few weeks. And during this time, I was losing money…

Look at how many solopreneurs are building brands around Instagram, Facebook, TikTok, etc.…

I've heard this agenda so many times: "First, I'll build my presence on a social network, then I'll build an email list and a website."

Why?

What is better – a 100K email list or 100K Instagram followers?

It's not about what is better. It's about what is safer, healthier, and where you have more control.

Otherwise, some outsourced support guy will press a button, and all your hard work will be flushed down the web toilet… No one will care.

Maybe you'll get your social asset back, but the time you're out of business? No one will compensate for that. Unless you're really the kind of person, who will go to court against a mega-corporation.

I prefer to focus on creating than spend my life in court.

The mindset I'm talking about is focused not only on where to build your social presence. It's about how diversified your life is in general.

• Investments

• Stocks

• Businesses

• Even bank accounts

For example, Wise.com blocked both my business and private accounts after three years. Without explanation or specific reason, and held my money for more than two months until I received it.

It was annoying and painful. But I'm still okay because Wise isn't the only banking provider I use.

Is it luck to have several bank accounts, or is it a strategy based on the right mindset?

You choose…

You see, when you're young, living in a tiny studio without obligations, debts, and commitments, perhaps you can afford to lose your income in one day. But most of us can't handle this kind of stress without damage.

It's simply not healthy. Most of us have obligations, and we can't just lose our income and everything in one day.

And still, most of the people rely on one stream of income… Why it’s like that? Why do we humans create a recipe for disaster when we know what’s the solution?

Don't let anyone destroy your physical and mental health. Always think optimistically, but be prepared for the worst.

Take care,

Alex