How to stop chasing new clients and work with who you want.

A few weeks ago…

I shared with one of my business partners a new way how he can scale his project. 

I showed him my personal case study with all the numbers and the logic behind the method. 

The method is so good that you can literally build an email list and bring at least 80% of your ad spend in the same month. Before you even start to share about your product or offer.

Sounds tricky, I know... But that's how it is.

Today, I asked him how things were going and if he already started the test period. 

He didn't.

His excuse was that first, he wanted to be sure that this method worked for me in the long term. To be sure that he isn't going to risk his money and time.

Many people act like that. I called them "The watchers".

They watch if you succeed or fail, and only then they will take any risk or action. 

The thing is… This approach can be highly inefficient in business. 

Because if something works for me, it doesn't mean it will work precisely the same for you. 

It can work worse or even better. But you will never know that if you just sit and watch from the side. I didn't mind that he was waiting, but I was curious about the mindset.

I called him to understand what was behind his "waiting mode."

Very quickly, I understood the reason. He was in survival mode…

Building an email list, community or an audience means thinking a little bit long-term. It means there is a need:

• To create valuable content.

• To think about what to offer.

• To prepare some stuff for the ads campaign.

None of these tasks directly put money on the table.

And when you are in survival mode, you don't care so much about building long-term.

You just want to close 2-3 clients this month to survive and keep going with the hope that, with time, it will be easier.

There is no emotional capacity to think long-term. 

I asked my friend:

Me: "What are you practically doing to find these 2 - 3 clients?"

Him: "I have a special software for cold emails."

Me: "I understand. You are working hard for these 2-3 clients.

And what if you have a paid advertising campaign that can cover 80% of the costs by itself (with a unique method), and you get, let's say, 500 emails per week to your newsletter? 

Then…

10-20 of them would answer your question in an automatic email, and some would be curious about the last case study that you published.

How would you feel about it?”

Him: "It would be great. I could schedule a Zoom calls with these prospects.”

Me: "You would have enough curious people about your service per week without a need to send cold emails…

And... Most importantly, you would have Zoom meetings to make money every month, but at the same time, you would finally start to build a real asset - an email list."

Him: "Okay. I got you. Give me a few hours to clean my head so I can prepare the content for the campaign."

I'm sharing this because I know what it means to be in survival mode and run after clients every month without building any assets online.

And time passes by, and nothing is changing.

It isn't supposed to be like that.

You can make your monthly income from your active actions while building leverage that will help you slowly shift your business to a more free-time-based asset. 

Stop chasing potential clients. Let them chase you while you enjoy working with clients that you choose. 

I'm a partner in a Twitter (x) ads boutique agency. We can be highly efficient for anyone with a product/service who wants to build his own email list community without spending significant amounts on advertising.

We have our own unique methods that can return 80% of the ad spend to customers in the first month.

It is not suitable for everyone, and we checking customers one by one.

If you want to build a real email list and a community of people like this:

More detailed case study about my newsletter growth, you can find »here«.

Share in the comments below what is your project or business. If your business is eligible for our method, I will send you an email.

Take care,

Alex